My role as a creative-art director is to determine how best to represent a concept visually, determine which photographs, art or other design elements to use, talk to clients to develop an artistic approach and style and present the results of our creative work for approval.

As a project manager I have the responsibility for the successful initiation, planning, monitoring, controlling and closure of a project. I am the bridge between our clientele and our art director who is tasked with the actual execution of every assignment.